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Setting up a corporate website is a major marketing leap forward for any business, be it a small home-based business or a corporation. Once created and published, it is globally accessible to all potential customers, business partners, investors, and employment seekers, and all of them need to be impressed with that they see on your website.
The benefits of having a well-made corporate website in terms of new customers and sales are almost unfathomable. However, emerging Web 2.0 technologies and rapidity of progress require businesses to keep their websites current with new trends and developments. Keeping it current requires quite a lot of time and not inconsiderable effort. Therefore, the first question is whether your corporate website looks and feels modern and trendy. Just having your website published on the Web is not the ultimate goal anymore — almost everyone now has one. So now the focus changes from having a website to having the website that sells. It means constantly assessing, re-evaluating, and implementing changes to produce an attractive, relevant and customer-friendly corporate website. Another important aspect is ensuring the ability of your target clients to find you within the vast expanses of the Web. If they can't find your website, it means your company does not exist to them.
And when they do find you, how you convince them to stay with you, not run away to any of your 5,000+ competitors worldwide offering exactly the same services? We have come to the second question: Is your company correctly positioned on the Web? Bear in mind that not every website is good enough to keep visitor's attention for more than several seconds, believe it or not. This year's studies show that experienced surfers subconsciously appraise the website in 1/20 of a second (sic!) of first glancing at it. The third question comes naturally: Is your website guaranteed to attract and keep visitors' attention for more than a few seconds? Answers to the three most important initial questions above should put the issue of corporate Web presence in the right perspective for every business owner seeking improvements in this area. Please contact ACX Consulting to find out more and to request a free Express Web Presence Analysis that our experts will perform for your business. This analysis will provide with you with some information on the current state of your website and on the potential for its improvement.
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