Welcome to the ACX Consulting Research section. Here you can find links to documentation related to some of the research activities performed by the ACX Consulting experts.

Current Research: Modern Online Marketing Approaches in Aviation Consulting

Summary:

ACX Consulting launches a new research to determine and gauge aviation consulting professionals’ awareness of the modern online marketing tools, techniques and concepts. The goal is to find out more on how well aviation consultants understand, embrace and benefit from new technologies in the areas of finding and securing new customers.

Research Objectives:

The purpose of this research is to determine the awareness of aviation consultants of the modern online professional services marketing approaches. The first objective is to evaluate the importance of the corporate online presence concept as percieved by aviation consultants. The second objective is to assess how aviation consultants utilize sales potential and customer attraction capabilities of their corporate websites and blogs.

Research Highlights:

• Link to the survey:  http://surveys.acxconsulting.com/index.php?sid=1
• Target audience:  aviation consulting firms and independent consultants
• Format:  online survey and up to 10 case studies
• Time line: 2 weeks for survey, 2-4 weeks for case studies, 4 weeks for report preparation. We will publish the research time line on this page and will keep it up to date, so please come back for more information.
• Participants:  invitations will be sent to 80-90 aviation consulting firms and independent consultants
• Outputs:  the final report will be published summarizing all the findings, observations, case study results and data analysis
• Report availability:  the final report will be available for download free of charge to research participants. Other interested parties will be able to purhase the report in the convenient format
• Promotional opportunities: various promotional opportunites are available. Please click here for additional information.
  

As of 15 June 2006, Phase 1 of the research, the survey, is over. We thank all the participants for sharing their views and data with us.

As our bonus for all participants, we are currently assessing various options of rewarding  them.  Our research team leader will send out emails to survey participants with various reward options to vote on and to claim. 

Research Overview (Full Text):

Please follow the link for more information on research overview, benefits to participants, other details etc.

Contacts:

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