ACX Consulting has several management and marketing experts assisting small and medium-sized businesses (SMBs), as well as non-profit organizations (NPOs), in their day-to-day organizational or strategic problems, finding workable solutions to the hurdles that can hamper clients' business development and affect quality of products or services.

New theories play a tremendous role in modern business providing eager readers with new ideas.  If all the books on marketing and management published in any given year were stacked up, they would probably reach the moon. Classical wisdom, contemporary studies, unorthodox approaches, MBO, 6 Sigma, SWOT, viral marketing, lean production, kaizen, you name it - all that hits business owner's or manager's ears about 10 times daily.

At the same time, many average business owners stick to theories, methods and techniques they learned in college, read about in a paperback or magazine article, or "copied and pasted" from more successful competitors. Nobody can dispute the fact that, when implemented, most new theories bring improvements to the existing way things are done, help cut costs and increase efficiency.

However, the change process involves multiple factors:  extra costs, personnel re-training, organizational changes, etc, many of them adverse. Therefore, only dire need or the wish for conformity may prompt some business decision makers to initiate changes. As a result, we see orthodox marketing strategies, ancient customer relations policies, old-fashioned loyalty programs, and set-in-stone vertical management systems, none of which are very effective in today's cut-throat business world.

Still, many businesses somehow manage to continue on with such redundant policies, yet after a while most lose the battle to more flexible companies embracing new trends and ideas. It is now time to determine on which side your business wants to stay: the prosperous or the ineffectual?

ACX Consulting offers a step-by-step analysis of your company's existing competitive disadvantages. We perform benchmarking analysis of your competitors to determine your relative standings if required. After that, we carry out a detailed study to develop a specific set of measures that will allow your company to regain the competitive lead. We work with you until you see tangible results.

Please visit our Consultants page or contact us with your specific requests.